Label design
Designed for Binny's in 2020

Vi - a - tor : A wayfarer. Making great wine is a journey, an exploration of topography, climate and soil, harnessed by winemakers to create exceptional wines. I designed this set of labels for a private label brand. I created a custom topographic pattern for the labels to represent the land the grapes were harvested from and chose the colors to represent tasting notes of each varietal. This combination of bright colors, bold pattern and attractive price point is targeted to appeal to younger wine drinkers who are willing to branch out and try something new.