In late 2021 I was approached to help design a Prosecco brand from scratch. I worked closely with the buyer and importer to bring their vision to life. We wanted the label to stand out from the competition on the shelves and look elegant and minimal, while keeping it at an attractive price point. After many iterations, we decided on an abstract flower design to represent Tre Fiori, or three flowers in Italian. The abstract, scribble texture done in rose gold foil represents the fizzy effervescence of Prosecco while adding a luxe, yet playful feel. Minimal typography and a rose gold foil cap balance out the design. Over the course of the year, Tre Fiori has proven to be a top seller in the Prosecco category.